Introduction Unique Startup Ideas in India
Today we will try to find those ideas that play with people’s psychology and reach their hearts. So that people can also say “Business should be like this or else it shouldn’t be”.
To get a startup idea into people’s minds, a simple psychological triangle is used. Emotions, storytelling, and patterns. By adding these three points and by roaming around the market, we noticed things that relate to these three points. So that we can make our brand, psychologically, to the brain, shall I give you a disclaimer first? I will share a trend here. You might have to find this after a few clicks on other platforms or by turning pages in a newspaper.
Sleep Tracking App
Bring your screen close to your eyes. You are also among those 64℅ people. According to the report, 30% of Indians are suffering from insomnia. Not only that, 64% of people believe that even after getting a good night’s sleep, they feel sleepy. That they want to sleep more. And 72% of Indians wake up once or twice at night to go to the washroom. And everyone, whether it’s you or me, to wake up early in the morning, challenge Akshay Kumar, sleep well, feel fresh, and earn money.
Our sleep cycle is divided into four stages. Awake, REM, Light, and Deep Sleep. Based on these four points, your sleep score is decided. But why am I sharing this stuff with you? So that we can understand the concept, business model, and how we are working with this idea.
Sleep trackers will be found in almost every wearable device today. If not this, then what’s the use of a smartwatch? According to the TOI report, the market size of smartwatches is increasing by 21% every year. And out of the first shock of Gen Z, this is a big shock that keeps wearable devices with you. And look at the irony, they can’t sleep because of them.
I’m not asking you to make a smartwatch. I’m asking you to make a smartwatch Plugin or App. Which will track your sleep cycles and whether you sleep well or not? Did you sleep on time? Why did your heart rate go up at 2 o’clock? Or why didn’t you wake up at 6 o’clock when your friends told you to? Your sleep goals and sleep cycles will decide how much you earn in the morning. Anyway, let’s understand its working model and cost. In this idea, our expenses will be major in 3 ways.
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The major costs of this idea will fall into three categories:
App Developer – If the app developer is a quality app developer, his cost can go between Rs. 30,000 to Rs. 2,00,000. Take the example of Cred, Cred app invests a lot in UI UX. So that the user doesn’t even think of going back to their app. It is possible that due to more UI UX, your over-budget may also go.
Third-Party Partners – Now I’m taking Cred as an example. Which after paying the bill, gives you reward points through different companies. Which you can redeem for shopping, dining, and travel. Third-party integrations like MyFitnessPal have done it with all smartwatches. But initially, you may not get that much cost because your income source will also be made. I’ll tell you how later.
Marketing – And the third biggest expense will be marketing. If you are smart, you know how much it will cost. This is about going and now coming.
The first way of money will come from user engagement. For all the users who will engage with your site to improve their sleep, you sell ad space to third-party companies. For example, in Cred, you will get to see offers from different companies. But they have modified the ad space so well that you won’t even know that they are doing their advertisement and you are getting profit. And this is the only way your 80% income source will come from here.
If you sleep well for 30 days, you will get a 2000 rupees off trip to Lakshadweep. This is a real psychological idea. Even in the greed of money, your sleep will improve and you can perform better in the real world. And the doctor’s expenses will also be saved when you know that you are going to get a gift as soon as you wake up.
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Emoji Balloon Masks: A Fun Twist on Communication
Now listen to the second idea. I was roaming in the decor market. The biggest demand of the people there was emoji balloons. Maybe you got angry at me Or you wanted to laugh, then this is the moment. When I found out which is the most sold product here, then this was it. I came home to see what can be its variations. Let’s do some research on that. But I found one thing very weird. And I thought it would be good to share this idea with you.
There was a CEO of America. He found a new way to increase communication in his company. As we know, most of the emojis are used on social media for the purpose of communication. Where you can express big things only with your emoji. Now he removed the concept of balloons and went to the concept of masks. He used the poop mask. Which was a 3D popped mask. And people started using this as a communication at the parties. And in the same way, different emojis kept developing different emotions in the parties. And this became a standout hot business in America. To decorate your face with a popped-out mask emoji. This works like a 3D mask.
Let me give you an example to make this. Like the happy birthday balloon, you get, 3D. This is something like that. There will be two holes in it. And I give you an idea. You know Marshmallow. You can make a customized mask for a faceless YouTuber. He won’t have to show his face. And the views due to the curiosity of the audience. It is not necessary that only the musicians who come for the creators can use it. Did you know that the decoration industry is the most profitable? And it has started affecting people so much emotionally. That is on the list as one of the weirdest products.
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Creator Equipment Packs: Supporting the Creator Economy
This idea may not be investment-friendly. But I had to keep it here because of the high ROI. Because people’s needs will also increase for it. Creators Pack. I don’t need to tell you how much the creator’s economy works. To start a creator business. You need quality. Write this down with a fact. Today by shooting from a mobile, sitting in a corner. Maybe you can’t do that. So you can make budget packs.
For example, in category 1, in the budget category, you will get a pack of 3 tripods, 1 softbox, and 2 RGB lights. You will get a pack. Whose rate will be Rs. 4999.
Now the second category comes. Mid-range category. Decorative pieces will also be seen. S
similarly the third category premium category. Where you will get everything in that pack. A creator needs to make quality content. From the mic to the camera, tripod, softbox, and soundbox. All these things. So which method is better? That you will give the setup equipment or will give the setup ready, and rent from it?
Furniture upscaling
How many times have you changed the furniture in your house? Maybe you won’t change. You cover it. According to the report of Invest India, India’s furniture market is 10.9% CAGR. And between 2024 to 2028 it will become 32.7 billion dollars. Now if you buy furniture then it becomes expensive for you. Because it is ready-made. If you make it maybe it becomes cheap. You will get to see the most of both these services. But it has a middle way and a crooked way. It’s market is increasing but people don’t know. Now I have to make the sofa for Shetty.
This will be too much. If you don’t upscale. Then you have to buy a new one. The old sofa is done if you buy a new one. It is expensive. If you make it then cheap. And I have seen it anywhere. Any online advertisement, never seen anything. I have not seen it from the side of IKEA. How can furniture be upscaled?
Furniture upscaling you get to see only in local areas. Some shopkeepers and carpenters do this work. But digitizing it and expanding that becomes more important in tier 1 and tier 2 cities. It is very necessary.
These are small problems, but you can find the solution. And maybe convert it into business.